**Branding**

I think I might have got suckered into the world-wide phenomenon of "branding." I have never owned a single handbag that is more than $20. To me, it's more about affordability and I am also an advocate of "quantity" over "quality." Better to have 10 cheap ones than 1 expensive one. However, just this past month, our company offered some awesome deals on Gucci handbags. The retails on some of these handbags were well over $600, but our company were selling them for $150 to rid the overstock and excess inventory. So! I bought one of those bags. It is, afterall, a 75% savings for something authentic and in brand-new condition. But I have just realized that $150 is a lot to spend on 1 handbag. What happened to my "quantity" over "quality" motto? Why have I suddenly change to a brand-conscious shopper?