I am confused on the phrase "No Purchase Necessary" attached to game contest rules. Just this morning, I saw an ad on a big chain grocery's website promoting a Match & Win game. The How-to-play games instruction was as follows:
"Buy any four items from participating products and receive a game piece at checkout. Match your game piece(s) to the corresponding boxes on the game board. Collect all the game pieces to complete a row on the game board and you're a winner!"
The prizes include Complete home makeover, 2004 Honda Pilot SUV, etc, etc. But then, as always, at the bottom of the contest rules I spotted those 3 confusing words: "No Purchase Necessary." So there they were. How is that possible? How can I receive game pieces without purchasing? Can I write to the company and simply "ask" for the game pieces? How does it work?
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