Saturday, April 26, 2008

Not branded!

Most often times than not, I feel that I'm working in the wrong industry. My Company is a retailer that only sells high-end products and nothing less. And when I say high-end products, I mean luxury goods that common folks could only aspire to buy but couldn't afford...brand names like Christian Dior, Chanel, Louis Vuitton, Gucci, Hermes, Prada, and the list goes on and on. I am surrounded by brand names left and right, where a nice handbag costs at least $700, and a really nice one more than $3,000.

We recently sold a diamond-studded Hermes bag for $84,000 to a Black cardmember. Yes, it is crazy. Why would anyone spend so much for a handbag? Or a jacket? A watch for that matter? Well, obviously, someone understands why. They are our customers. They appreciate the brand names. I, on the other extreme end of the spectrum, am just a low-key gal who is (in present tense) never into brand names... I love simplicity and quite frankly, a good deal. I don't understand luxury. I don't understand brand names. To me, the handbags are just an item, a SKU on the selling reports, and nothing more.

In fact, I don't even register what is "expensive" anymore. The other day, my collegue showed me a cute Chloe Lizard Paddington handbag and told me that the bag retails for $2,500. And my first response, "Only? Wow, what a deal!" In real life, I would NEVER imagine myself buying a $2,500 bag. But yet, I think at work, $2,500 seems like nothing. Money is no object. This dual reaction separates the "real me" and the "me at work." I find it odd... It's not reality.

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